Joico Color Balance Purple Shampoo

Keep your blonde, silver, or highlighted hair fresh and vibrant with Joico Color Balance Purple Shampoo. This brass-neutralizing formula gently cleanses while eliminating unwanted yellow and warm tones, helping you maintain a cool, salon-fresh blonde. Enriched with green-tea extract, UV absorbers, and antioxidants, it protects against fading and environmental damage, leaving hair shiny, smooth, and beautifully toned.

Key Benefits:

✔ Neutralizes brassy and yellow tones for a cooler, brighter blonde
✔ Gently cleanses without stripping moisture
✔ Boosts shine and controls static for a sleek finish
✔ Paraben-free formula for hair-friendly care
✔ Fortifies hair with SmartRelease Technology to repair and protect

Why Choose Joico Color Balance Purple Shampoo?

Ideal for blonde, silver, and highlighted hair, this color-correcting shampoo enhances vibrancy while strengthening and nourishing strands. Pair with Joico Color Balance Purple Conditioner for maximum brass-fighting power and radiant, healthy-looking hair.