Meet OI Soufflé: absolute beauty for fine hair

Meet OI Soufflé: absolute beauty for fine hair

Michael Brunina

NEW!

Light but powerful. Classic yet contemporary. Our latest product especially for fine to medium hair has a transformative liquid to foam texture. Turn on the volume, light up the stage!

Whether it’s poker straight, wavy or curly, the delicate beauty of fine hair needs special care to look its best. Fine hair fibres can be more prone to stretching and breaking, which means they require a dedicated routine to protect them from heat and environmental damage.

The wrong products can leave fine hair looking dull and weighed down. With the right routine, you can restore softness and shine, adding body and bounce. At Davines, we have several dedicated products for fine hair, including the brand new OI Soufflé.

Our new leave-in product for body, shine and silkiness

The latest addition to the best-selling and award-winning OI range, OI Soufflé is a leave-in product with an innovative liquid-to-foam formula that won’t weigh your hair down. Enjoy the iconic fragrance you expect from OI, now perfected for fine hair.

OI Soufflé is crafted with a blend of natural ingredients to protect fine hair, enhance manageability, and amplify its natural beauty.

Roucou oil, derived from the seeds of the Amazonian achiote plant, is rich in carotenoids, vitamin A, and selenium, providing protective benefits that help reduce damage caused by treatments and environmental stressors.

Chicory root extract, a plant-based ingredient, forms a natural film around the hair, making it easier to detangle while leaving it soft, silky, and smooth to the touch.

A blend of amino acids, sourced from plants, serves as a vegan alternative to animal keratin. These amino acids replenish the hair's natural structure, promoting a healthy, shiny appearance.

The effect of OI Soufflé on fine hair

Formulated to give hair extra body and offer our best heat protectant for fine hair, OI Soufflé will leave your hair looking fuller and shinier, feeling silky and soft.

In our tests, we found that using OI Soufflé: 

  • Adds light body and volume
  • Makes hair appear 2.3x shinier*
  • Increases natural silkiness
  • Protects hair up to 230°C / 446°F
  • Doesn’t weigh hair down

 *Instrumental test on hair locks, hair shine increase, vs OI Shampoo only.

How to use OI Soufflé

 

  • After shampooing, simply apply the product to the lengths and ends of your hair - there’s no need to rinse.
  • Most hair types and lengths will need 3-4 pumps, but if you have very fine hair start with 2 pumps.
  • For fine hair, shampoo plus OI Soufflé will be enough. If your hair is medium, you can use OI Soufflé on its own or in addition to your conditioner.

Create your fine hair home care routine with OI

Make the most of your natural beauty with a dedicated home hair care routine created especially for fine hair using the award-winning OI range. 

 

For fine hair in need of body and shine

 

  • Step 1: Gently cleanse your hair by shampooing twice with OI Shampoo, massaging your scalp as you do so.
  • Step 2: Towel dry your hair, then add up to 4 pumps of OI Soufflé - if your hair is very fine, start with just 2 pumps.
  • Step 3: Style your hair as usual. Your OI Soufflé provides heat protection for fine hair for temperatures up to 230°C.
  • Step 4: Add extra shine and smoothness by adding a small amount of OI Oil to the ends of your hair.

For unruly, frizzy hair 

  • Step 1: Gently cleanse your hair by shampooing twice with OI Shampoo, massaging your scalp as you do so.
  • Step 2: Apply OI All In One Milk to the length and ends of your hair, using 5-15 sprays depending on length.
  • Step 3: Towel dry your hair, then add up to 4 pumps of OI Soufflé - if your hair is very fine, start with just 2 pumps.
  • Step 4: Style your hair as usual. Your OI products have in-build protection for temperatures up to 230°C.

Fine Hair FAQs

How can I add body to fine hair?
There are several effective ways to add body to fine hair. Using volumizing and texturizing products can help thicken individual hair strands. Additionally, styling techniques can enhance the appearance of fullness. For a subtle volumizing effect with added softness and shine, OI Soufflé is a great option.

Can leave-in conditioner work for fine hair?
Many leave-in conditioners can be too heavy for fine hair, causing it to feel weighed down. OI Soufflé, however, is specially formulated to act as a lightweight alternative to conditioner. It adds softness, shine, and makes hair easier to comb without compromising volume.

What is Roucou oil?
Roucou oil, derived from the seeds of the achiote plant (also known as annatto), is native to the Amazon. Packed with carotenoids, vitamin A, and selenium, it provides antioxidant and protective benefits. This powerful ingredient helps reduce damage caused by environmental factors and treatments, making it the star of the OI range.

Why is OI Soufflé ideal for fine hair?
OI Soufflé is designed with a liquid-to-foam formula that’s lighter than traditional leave-in products. This innovative formulation protects hair, enhances softness and shine, and offers a weightless finish. It’s perfect for adding natural body without weighing down even the finest hair.

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