Collection: Joico
Joico is all about healthy, vibrant hair with cutting-edge technology that repairs, strengthens, and protects. From the iconic K-PAK Reconstructor for damage repair to the Defy Damage Shield for daily protection, Joico delivers pro-level results at home.
Want to know more? Read our full Joico guide here! 🚀
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Joico Epic Volume Kit
Regular price $46.00 USDRegular priceUnit price per$58.00 USDSale price $46.00 USDSale -
Joico K-PAK Reconstructing Conditioner
Regular price From $5.00 USDRegular priceUnit price per$6.00 USDSale price From $5.00 USDSale -
Joico Scalp Vitality Balancing Trio
Regular price $60.00 USDRegular priceUnit price per$70.00 USDSale price $60.00 USDSale -
Joico K-PAK Color Therapy Color-Protecting Shampoo
Regular price From $5.00 USDRegular priceUnit price per$6.00 USDSale price From $5.00 USDSale -
Joico Blonde Life Brightening Conditioner
Regular price From $5.00 USDRegular priceUnit price per$6.00 USDSale price From $5.00 USDSale
Let customers speak for us
A light summer breeze that floats over your skin making you feel wonderful.
Great product and i got the sweetest " Thank you note" from the owner! Who does that nowadays? I cant say enough wonderful things!
My stylist uses this product on my hair, but I have never bought any for home. I wanted to try it out before I committed to the full size. I love it! Once these are gone I’ll definitely be purchasing more.
Great product. Great service.
Victoria Kendrick did an amazing job! She was super friendly and talented. I would recommend her to anyone
Devine’s conditioner has worked for me. Bought before the prices escalated
Blog posts
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Dandruff vs. Dry Scalp: What’s the Difference —...
Flakes on your shoulders? Scalp feeling itchy or irritated? It could be dandruff — or just a dry scalp. While they seem similar at first glance, they stem from different causes...
Dandruff vs. Dry Scalp: What’s the Difference —...
Flakes on your shoulders? Scalp feeling itchy or irritated? It could be dandruff — or just a dry scalp. While they seem similar at first glance, they stem from different causes...
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Bask in the Sun: Your Ultimate Guide to Radiant...
Give your hair the protection it deserves this summer! Explore how the Davines SU line keeps your strands healthy, hydrated, and sun-safe all season long.
Bask in the Sun: Your Ultimate Guide to Radiant...
Give your hair the protection it deserves this summer! Explore how the Davines SU line keeps your strands healthy, hydrated, and sun-safe all season long.
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Summer Hair Care Checklist: Keep Your Locks Hea...
Summer sunshine is beautiful — but it can be brutal on your hair. UV rays, humidity, sweat, and heat styling can leave your locks dry, frizzy, and dull. But with...
Summer Hair Care Checklist: Keep Your Locks Hea...
Summer sunshine is beautiful — but it can be brutal on your hair. UV rays, humidity, sweat, and heat styling can leave your locks dry, frizzy, and dull. But with...
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The Truth About Purple Shampoo: When It Works (...
If you’re blonde, silver, or rocking fresh highlights, you’ve likely been told that purple shampoo is a must-have. And while it’s a powerful tool for keeping your tone bright and...
The Truth About Purple Shampoo: When It Works (...
If you’re blonde, silver, or rocking fresh highlights, you’ve likely been told that purple shampoo is a must-have. And while it’s a powerful tool for keeping your tone bright and...
New Collections
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Goldie Locks
Goldie Locks® – Luxury Haircare with a Purpose ✨ Goldie Locks® is...
