Collection: Joico
Joico is all about healthy, vibrant hair with cutting-edge technology that repairs, strengthens, and protects. From the iconic K-PAK Reconstructor for damage repair to the Defy Damage Shield for daily protection, Joico delivers pro-level results at home.
Want to know more? Read our full Joico guide here! 🚀
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Sold outJoico RiseUp Powder Spray 0.32oz
Regular price $25.00 USDRegular priceUnit price per$28.00 USDSale price $25.00 USDSold out -
Sold outJoico Scalp Vitality Balancing Trio
Regular price $53.00 USDRegular priceUnit price per$60.00 USDSale price $53.00 USDSold out -
Joico Defy Damage KBOND20 Power Masque
Regular price From $35.00 USDRegular priceUnit price per$40.00 USDSale price From $35.00 USDSale -
Joico Moisture Recovery Moisturizing Shampoo
Regular price From $5.00 USDRegular priceUnit price per$6.00 USDSale price From $5.00 USDSale -
Joico Defy Damage Protective Shampoo
Regular price From $5.00 USDRegular priceUnit price per$6.00 USDSale price From $5.00 USDSale -
Joico Defy Damage Protective Conditioner
Regular price From $5.00 USDRegular priceUnit price per$6.00 USDSale price From $5.00 USDSale -
Joico Blonde Life Brightening Shampoo
Regular price From $5.00 USDRegular priceUnit price per$6.00 USDSale price From $5.00 USDSale -
Joico HydraSplash Hydrating Shampoo
Regular price From $5.00 USDRegular priceUnit price per$6.00 USDSale price From $5.00 USDSale -
Joico K-PAK Color Therapy Color-Protecting Conditioner
Regular price From $5.00 USDRegular priceUnit price per$6.00 USDSale price From $5.00 USDSale -
Joico InnerJoi Strengthen Shampoo
Regular price From $5.00 USDRegular priceUnit price per$6.00 USDSale price From $5.00 USDSale -
Joico Moisture Recovery Moisturizing Conditioner
Regular price From $5.00 USDRegular priceUnit price per$6.00 USDSale price From $5.00 USDSale -
Joico InnerJoi Sea Salt Spray 150ml
Regular price $55.00 USDRegular priceUnit price per$0.00 USDSale price $55.00 USD -
Joico InnerJoi Hydrate Detangler 200ml
Regular price $33.00 USDRegular priceUnit price per$37.00 USDSale price $33.00 USDSold out -
Joico Blonde Life Silverlight Lightening Powder
Regular price From $58.00 USDRegular priceUnit price per$66.00 USDSale price From $58.00 USDSale -
Joico Colorful Anti-Fade Shampoo
Regular price From $5.00 USDRegular priceUnit price per$6.00 USDSale price From $5.00 USDSale -
Joico K-PAK Reconstructing Shampoo
Regular price From $5.00 USDRegular priceUnit price per$6.00 USDSale price From $5.00 USDSale -
Joico K-PAK Cuticle Sealer 33.8oz
Regular price $44.00 USDRegular priceUnit price per$50.00 USDSale price $44.00 USDSale -
Joico K-PAK Reconstructor Deep-Penetrating Treatment
Regular price From $5.00 USDRegular priceUnit price per$6.00 USDSale price From $5.00 USDSale -
Joico Blonde Life Color Enhancing Masque
Regular price From $27.00 USDRegular priceUnit price per$31.00 USDSale price From $27.00 USDSale -
Joico Curls Like Us Hydrate & Define Curl Crème Styler 6.7oz
Regular price $26.00 USDRegular priceUnit price per$29.00 USDSale price $26.00 USDSale -
Joico K-PAK Reconstructor Deep-Penetrating Treatment
Regular price From $23.00 USDRegular priceUnit price per$26.00 USDSale price From $23.00 USDSale -
Joico K-PAK Professional H.K.P. 10.1oz
Regular price $21.00 USDRegular priceUnit price per$24.00 USDSale price $21.00 USDSold out -
Joico JoiFull Volumizing Shampoo
Regular price From $5.00 USDRegular priceUnit price per$6.00 USDSale price From $5.00 USDSale -
Joico HydraSplash Hydrating Conditioner
Regular price From $5.00 USDRegular priceUnit price per$6.00 USDSale price From $5.00 USDSale -
Joico Defy Damage Protective Masque 5.10z
Regular price $27.00 USDRegular priceUnit price per$31.00 USDSale price $27.00 USDSale -
Joico Blonde Life Violet Shampoo
Regular price From $5.00 USDRegular priceUnit price per$6.00 USDSale price From $5.00 USDSale -
Joico Blonde Life Brightening Conditioner
Regular price From $5.00 USDRegular priceUnit price per$6.00 USDSale price From $5.00 USDSale -
Joico K-PAK Color Therapy Color-Protecting Shampoo
Regular price From $5.00 USDRegular priceUnit price per$6.00 USDSale price From $5.00 USDSale -
Joico K-PAK Clarifying Shampoo
Regular price From $5.00 USDRegular priceUnit price per$6.00 USDSale price From $5.00 USDSale -
Joico HydraSplash Replenishing Leave-In 3.38oz
Regular price $26.00 USDRegular priceUnit price per$30.00 USDSale price $26.00 USDSale -
Joico InnerJoi Strengthen Conditioner
Regular price From $5.00 USDRegular priceUnit price per$6.00 USDSale price From $5.00 USDSale -
Joico Colorful Anti-Fade Conditioner
Regular price From $5.00 USDRegular priceUnit price per$6.00 USDSale price From $5.00 USDSale -
Joico Curls Like Us Hydrating Foam & Smooth Curl Crème
Regular price $25.00 USDRegular priceUnit price per$28.00 USDSale price $25.00 USDSale -
Joico Power Whip Whipped Foam 10.2oz
Regular price $21.00 USDRegular priceUnit price per$24.00 USDSale price $21.00 USDSale -
Joico Blonde Life Brilliant Glow Oil 3.4oz
Regular price $26.00 USDRegular priceUnit price per$30.00 USDSale price $26.00 USDSale -
Joico Dream Blowout Thermal Protection Crème 6.7oz
Regular price $25.00 USDRegular priceUnit price per$28.00 USDSale price $25.00 USDSale
Kits & Bundles
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Davines OI Discovery Travel Kit
Regular price $49.00 USDRegular priceUnit price per$55.00 USDSale price $49.00 USDSale -
Redken Acidic Grow Full System — Complete Routine for Thinning Hair
Regular price $149.00 USDRegular priceUnit price per$187.00 USDSale price $149.00 USDSale -
Amika Try Me Kit Haircare Gift Set with Tote Bag
Regular price $175.00 USDRegular priceUnit price per$198.00 USDSale price $175.00 USDSale -
Davines - Oi Bundle with Oi All in One Milk
Regular price $150.00 USDRegular priceUnit price per$0.00 USDSale price $150.00 USD -
Goldie Locks Discovery Kit
Regular price $90.00 USDRegular priceUnit price per -
Goldie Locks Flyaway Fix Set
Regular price $50.00 USDRegular priceUnit price per$50.00 USDSale price $50.00 USD -
Redken Acidic Bonding Concentrate Complete Set | Bond Repair System
Regular price $218.00 USDRegular priceUnit price per$240.00 USDSale price $218.00 USDSale -
Davines MOMO Discovery Kit — Hydrating Travel Haircare Set
Regular price $29.00 USDRegular priceUnit price per$33.00 USDSale price $29.00 USDSale -
Moroccanoil Hydration Discovery Travel Set
Regular price $57.00 USDRegular priceUnit price per$65.00 USDSale price $57.00 USDSale -
K18REPAIR™ Service Kit – Molecular Repair Mist & Mask System
Regular price $222.00 USDRegular priceUnit price per$260.00 USDSale price $222.00 USDSale -
Moroccanoil Moisture Repair Spring Set
Regular price $57.00 USDRegular priceUnit price per$65.00 USDSale price $57.00 USDSale -
Moroccanoil Treatment Purple Discovery Kit
Regular price $30.00 USDRegular priceUnit price per$30.00 USDSale price $30.00 USD
Blog posts
View all-
The New Era of Davines Essential Haircare
The Next Generation of Davines Essential Haircare Is Here — And It’s Bigger Than a Packaging Update For years, Davines Essential Haircare has been one of the most loved professional...
The New Era of Davines Essential Haircare
The Next Generation of Davines Essential Haircare Is Here — And It’s Bigger Than a Packaging Update For years, Davines Essential Haircare has been one of the most loved professional...
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Post-Winter Hair Loss? How to Restore Your Scal...
INTRO If you’ve noticed more hair shedding, dryness, or scalp irritation after winter, you’re not alone. Cold weather, indoor heat, and seasonal stress can disrupt your scalp’s balance, leading to...
Post-Winter Hair Loss? How to Restore Your Scal...
INTRO If you’ve noticed more hair shedding, dryness, or scalp irritation after winter, you’re not alone. Cold weather, indoor heat, and seasonal stress can disrupt your scalp’s balance, leading to...
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Why Professional Shampoo Liters Are the Smartes...
Stop Buying Small Bottles If you’ve ever felt like you’re constantly replacing shampoo and conditioner, you’re not imagining it. Standard retail bottles run out quickly — especially if you wash...
Why Professional Shampoo Liters Are the Smartes...
Stop Buying Small Bottles If you’ve ever felt like you’re constantly replacing shampoo and conditioner, you’re not imagining it. Standard retail bottles run out quickly — especially if you wash...
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Bombshell Has Achieved Davines Titanium Status
Davines has been part of my work behind the chair for more than 14 years. From color services to treatments to the products I recommend for home care, it has...
Bombshell Has Achieved Davines Titanium Status
Davines has been part of my work behind the chair for more than 14 years. From color services to treatments to the products I recommend for home care, it has...
Let customers speak for us
Love this for fine hair!
Love the way it makes my hair feel
Amazing smell and oh, so SOFT hair! I love the Acidic Bonding formula. I hope it never changes.
It’s great makes my hair smooth curly. It’s everything I want is looking for.
I just love the OI products and so does my hair!! The quality is just amazing. I have tried several different brands of good hair products but OI is day step up!!!
Got a great deal on a gallon.of shampoo. I wish you would have had a gallon of conditioner. Shipping was fast.
Great value and customer service when an issue arose!
Absolutely love the strength duo. Makes a huge difference almost immediately
Quality brand with noticeable results
Great product and orice
Love this salt spray! Makes my hair beachy and wavy and looking great! A little spritz throughout the day keeps it looking hreat
New Collections
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Goldie Locks
Goldie Locks® is more than haircare—it’s a journey of transformation and...
