Joico Defy Damage Protective Shampoo
Daily defense against damage without sacrificing softness or shine.
Joico Defy Damage Protective Shampoo is a gentle yet powerful cleanser designed to protect hair from daily heat styling, UV exposure, and environmental stressors. This luxurious lather removes dirt and buildup without stripping essential moisture, leaving hair clean, soft, and resilient.
Powered by Joico’s SmartRelease Technology, this shampoo delivers Rosehip Oil, Arginine, and Keratin to help strengthen hair, reduce breakage, and maintain a healthy cuticle with every wash.
Best for
— All hair types
— Color-treated hair
— Hair exposed to heat, UV, or daily styling
How to Use
— Apply to wet hair and massage into a rich lather
— Rinse thoroughly
— Follow with Joico Defy Damage Protective Conditioner
