Amika Big Hit Volumizing Shampoo

Description

Big Hit Volumizing Shampoo by Amika.

Ready for a big hit of volume? this superstar delivers sensational volume + weightless moisture.

WHAT IT IS:

hit the high notes with big hit, a volumizing shampoo that instantly boosts volume that lasts all day with weightless moisture that’ll send limp, lifeless hair home.

*based on a professional evaluation of 32 subjects.

WHO IT'S FOR:

fine-medium hair types (1-3a)

WHY IT'S SPECIAL:

this volume deserves an encore. big hit shampoo is packed with volume-enhancing ingredients to turn up the volume without drying or weighing hair down—in fact, big hit helps to add + retain moisture into strands for volume without the compromise. the main act? an instant boost of volume that lasts all day.

• volume that packs a performance: clinically proven for 2.3x more volume**
• iconic volume, the amika way: infused with caffeine to energize flat strands + send limp hair home.
• soft, touchable strands are IT: boosts volume without compromising on (weightless!) hydration thanks to moisturizing glycerin.

**clinically tested when using big hit shampoo + conditioner together as a system

How To Use:

• Apply to wet hair.
• Massage into a lather.
• Rinse thoroughly for voluminous, thick hair that lasts all day long.