Joico Color Therapy Shampoo 33oz

This specially-formulated shampoo for color-treated hair preserves your investment from fading for up to 8 weeks, while it gently cleanses away dirt and debris. With every wash, you’ll also protect hair against future damage.

• Gently cleanses color-treated hair

• Improves elasticity and shine

• Helps restore and protect hair*

*Against combing breakage on damaged hair vs. a non-conditioning shampoo; when used with K-PAK Color Therapy Conditioner

K-PAK Color Therapy Collection delivers next-level color protection along with the power of K-PAK reconstruction. With African Manketti and Argan oils and Joico’s SmartRelease liposome technology, our pioneering technology helps lock in stunningly beautiful color vibrancy for up to 8 full weeks, while knocking out hair damage in one powerful punch. You’ll experience twice the shine and 9X stronger strands along with radiant color.