Joico Colorful Anti-Fade Shampoo 10oz
Joico Colorful Anti-Fade Shampoo 10oz
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Colorful Anti-Fade Shampoo offers a luxurious, epic clean that doesn’t strip color or moisture; yet whisks away dulling dirt and harsh pollutants. The result? Maximum shine, intense vibrancy, 3X more strength, and less breakage.
• Gently cleanses color-treated hair
• Fortifies hair for 3X greater resistance to breakage**
• Free of SLS/SLES sulfates*
*SLS/SLES Sulfates = Sodium Lauryl/Sodium Laureth Sulfate
**When using Colorful Shampoo and Conditioner against combing breakage on damaged hair vs. a non-conditioning shampoo
The Colorful Collection is specifically formulated to preserve fierce, fabulous, vibrant color, long after you leave the hair salon. Stocked with nourishing, sulfate-free ingredients like Camellia Oil and Pomegranate extract, it boasts our exclusive Smart Release Technology that continuously releases Rose Hip Oil, Arginine, and Keratin to repair, strengthen, and protect hair from the cumulative effects of daily styling.
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