Skip to product information
1 of 10

Amika Normcore Signature Shampoo

Amika Normcore Signature Shampoo

Regular price $60.00 USD
Regular price $72.00 USD Sale price $60.00 USD
Sale Sold out
Shipping calculated at checkout.

In stock

Amika Normcore Signature Shampoo is a daily hydrating shampoo designed to gently cleanse while helping maintain softness, shine, and healthy-looking hair. This salon-favorite formula removes buildup and excess oil without stripping moisture, leaving hair refreshed, smooth, and balanced after every wash.

Powered by antioxidant-rich Sea Buckthorn, this lightweight shampoo helps support healthier-looking hair while delivering softness, manageability, and everyday hydration for all hair types.

Professional salon product trusted at Bombshell daily.

Best For —
All hair types seeking lightweight hydration, softness, shine, and a balanced everyday cleanse.

What You’ll Love —
— Gently cleanses without stripping moisture
— Leaves hair soft, shiny, and refreshed
— Lightweight hydration for everyday use
— Helps improve manageability and smoothness

How to Use —
Apply to wet hair and massage into scalp and lengths. Rinse thoroughly. Repeat if needed. Follow with Amika Normcore Signature Conditioner for best results.

Pairs well with —
— Amika Normcore Signature Conditioner
— Amika Soulfood Nourishing Mask
— Amika The Wizard Detangling Primer
— Amika Dream Routine Overnight Hydration Treatment

FAQ

Can I use this shampoo every day?
Yes — the gentle lightweight formula is designed for frequent or daily use.

Is Normcore Shampoo safe for color-treated hair?
Yes — it is color-safe and gentle for chemically treated hair.

Will this shampoo weigh hair down?
No — it delivers lightweight hydration while maintaining softness and movement.

View full details
  • 5 stars: 9 (90%)
  • 4 stars: 0 (0%)
  • 3 stars: 0 (0%)
  • 2 stars: 0 (0%)
  • 1 star: 1 (10%)
This product has no reviews of its own. The merchant grouped it with related products, so the reviews shown are from across that group.
K
Kaila
Order! Don't wait!

Did wonders on my hair! 10/10 would highly recommend! My hair isn't as frizzy and my curls remained intact. My curly hair is curly and my straight hair stays straight. No harsh chemical smells.

D
Debra Huber
Excellent product

Excellent product. Very quick shipping; customer service is excellent!

A
Anonymous
amazing products works really

amazing products works really well

A
Anonymous
I absolutely love this hair serum!

I absolutely love this hair serum! I was disappointed to find the Amika company discontinued it! Thank goodness for your company, having it in stock. I will be reordering if you continue to stock it. Thanks a million!!!

A
Ari
Makes your hair smell like sewage

Makes your hair smell absolutely disgusting and make my hair frizzier. I’m going to look into lawsuits against them because this product should be banned. If you did use this already, try Epsom salt soak or vinegar to get rid of the smell. If that doesn’t work try a chelating shampoo. I hope they get sued for millions.

C
C.H.

This product is awesome. It mskes your hair nice and silky.

L
Laura
Love the shampoo

Love the shampoo. Great for sensitive skin.

K
Katie
Great product

Love the shampoo and great value!

J
Jennifer Sutton
Amika Conditioner

Great product!

J
Juliet Setliff
Amika power hour

Absolutely wonderful works great n smells awesome

Proud to be a Female-Owned Business

Bombshell Hair & Beauty was founded by Kelly Brunina — a proud representation of women everywhere who dare to dream big and work tirelessly to make it a reality. Being a female-founded and owned business is something we hold close to our heart, and we’re incredibly grateful for your support. Every visit, every order, and every kind word helps keep that dream alive. Thank you for being a part of the Bombshell community!